Ever try to hire a graphic designer to develop a website? Many Rotary clubs have looked at it, but few have the budget to pay for one.
We get it. We’re all volunteers working in the service. All the money we raise goes to service projects in our backyard and around the world. While we are rich in giving back, we often don’t have enough left over to do much more than pay current club operating expenses, let alone take on a big, expensive initiative like building a website from scratch.
That’s why Rotary has partnered with ClubRunner to enable any club to create a quality site that will draw the respect of current and prospective members. For the price of what you’re probably paying now for hosting, you can build a new site in a matter of moments.
Best of all, there’s really no need to hire a graphic designer or expensive web developer to build it. If you can type an email, you can build a website with this service.
There are other benefits, too. The ClubRunner offers a robust membership management and communication system for clubs and districts in multiple languages with features such as attendance reporting, event and volunteer management, directory builder, email and newsletter broadcast services, and social media integration. For clubs that need more, add on features – including barcode scanner, online payment, and others can improve some of your current administrative tasks.
The bottom line is this. There is no reason why any Rotary club can’t have a robust, quality, slick looking site that will help boot your public image as well as membership retention and recruiting efforts. Programs and plans exist to make it easy so get started today. And if you ever run into a snag, give your Public Image Coordinator a call. We’re here to assist in any way possible and are glad to do so. It’s just one way we serve.
A Facebook Page
The time has passed when Facebook was a “good idea” for Rotary clubs to try. It’s now essential to enhancing your club’s Public Image and attracting new members.
This will break it down so literally anyone — novices and experts alike — can set up a Rotary Club Facebook Page 100% correctly.
Follow this step-by-step guide to get your Club’s Facebook page active.
1) Choose a Classification
Navigate to the following URL in a new tab to create your business page on Facebook:
Once there, choose from one of the following six classifications:
- Local business or place
- Artist, band, or public figure
- Company, organization, or institution
- Brand or product
- Cause or community
This classification will help you rank for more relevant searches and provide relevant information fields on your page.After selecting ‘Cause or community’, fill out your Club name (Rotary Club of
After selecting ‘Cause or community’, fill out your Club name (Rotary Club of …….).
2) Complete Basic Information Upload Photo
Facebook will now prompt you to upload the main photo for your page. This photo will appear as your icon every time you comment on a post or appear in news feeds. If your club has a logo, you might use that. Or you might choose to use the current Rotary International President’s theme logo photo. These are easy to download from www.Rotary.org.
About SectionNext, you need to write your ‘About’ information. This small blurb will serve as
Next, you need to write your ‘About’ information. This small blurb will serve as the main 2-3 sentence description for your club. It will be on your main page, so make it descriptive but succinct. Note the space for Club website as well.
3) Use Your Admin PanelYour admin panel is the main hub for managing your club’s page. It’s filled
Your admin panel is the main hub for managing your club’s page. It’s filled with various features and options to optimize your page and your monitoring of that page.
Edit PageThe ‘Edit Page’ option in the upper right provides various options. The first
The ‘Edit Page’ option in the upper right provides various options. The first option, ‘Update Info,’ allows you to update the basic information you provided earlier.. This will also allow you to enter a description, which is an extended version of the ‘About’ information you entered earlier. Users only see the description by literally clicking ‘About’ on your business page, so you should feel comfortable sharing lengthier and more detailed information in your description.You can also manage the roles of your page administrators. This allows you to
You can also manage the roles of your page administrators. This allows you to invite various members from your club to be administrators on your Facebook page in order to respond to comments or messages specific to their function, without giving them complete power over your page. The other options under ‘Edit Page’ allow you to manage your notifications and add page permissions.
Often, marketers get so excited they started a Facebook page that they invite users right away. But challenge yourself to think about a more strategic method for inviting users. First, you want your page filled with content. Then invite your club members to start engaging with that content. Once your
page has some interactions, invite more fans and contacts, and they’ll be more interested to like the page when they see the buzzing hub it is. From that point, it’s at your discretion if you’d like to use Facebook’s advertising tools to further promote the page.
4) Fill the Page With Content
With the introduction of Timeline came the introduction of your best visual real estate on your business page: the cover photo. The exact dimensions of this cover photo are 851X315. Be sure to select a creative horizontal image that will appeal to users who land on your page.
Facebook also allows you to have an endless amount of tabs on your page. As you can see in the image above, you can only customize four of them — meaning only four can appear on the page before the user has to click the arrow to see the rest. Think critically about what you want to appear in these four slots, whether it’s events, photos, groups, etc. Keep in mind that if you use third party applications, you should configure the tabs to be indexed on Facebook and not on the third party server.
When posting on your page, be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little star to the upper right of any post to highlight it horizontally across your entire page. Not only will this make it look like you have a cover photo on your actual timeline of posts, but it will highlight the page as a milestone in your club history. Use this feature for club announcements, member birthdays and anniversaries, and other major events pertinent to your club.
Ideas for Content:
- New Member Inductions
- Presentations of Paul Harris Awards and Rotary Foundation Awards
- Photos of Program Presenters (Upcoming and Photos During Program)
- Video Hands-On Projects – Upload to YouTube and post.
- Share posts from Rotary International and End Polio page.Monitor
MonitorWhile having a gorgeous Facebook page is awesome, you want to ensure
While having a gorgeous Facebook page is awesome, you want to ensure you’re monitoring how fans are interacting with it. To the upper right of your Admin panel, you’ll see all the private messages users are sending to your page. Meanwhile, the upper left and center of the panel shows all the posts users are liking and commenting on. Be sure to respond to comments and messages as needed to ensure your fans know you not only care about them, but to avoid the detrimental impact of ignoring these folks.5) Measure Your Efforts
5) Measure Your Efforts At this point, you’ve built and shared a Facebook business page that
At this point, you’ve built and shared a Facebook business page that accurately represents your club. Now you need to measure your efforts to ensure you’re making valuable marketing decisions on Facebook. Click on the ‘View Insights’ option to the bottom-center of your Admin panel. You’ll be able to monitor reach, engagement, and the like in order to help you grow and adapt your Facebook marketing efforts around what’s working and what’s not.