What are some ways we can place the campaign locally?
Campaign placement tips are on Rotary.org/brandcenter. There are also other ways to use the materials – consider adding campaign graphics to club and district websites, posting them on social media, and displaying the ads at events.
What kind of support will be provided to members who don’t know how to buy ads or secure donated space?
RI provides guidelines on how to develop media plans, buy ads, and secure donated ad space at Rotary.org/brandcenter. In addition, the RI marketing communications team will host a series of webinars to help club and district leaders with media planning.
How does the campaign work with the existing Rotary brand positioning of “Join Leaders,” “Share Ideas,” and “Take Action”?
The People of Action campaign brings the Rotary brand to life by highlighting what happens when community leaders within Rotary join together, share their vision, exchange ideas about solutions, and then take action to make it a reality.
Who do I contact with questions about this campaign?
Please send all questions regarding the People of Action campaign to email@example.com.